Search engine copywriting
The contents of your website need two essential requirements: they have be exhaustive and clear for the users of your website and they have be written according to SEO:
Writing contents for search engines (search engine copywriting) is a particularly important aspect to get good results in the search engine placement of a website.
The texts of your website have to contain keywords, that is some words that you consider as the most important ones (such as your products or services); they have to be original –not copied from other websites- correct and they must not contain any useless repetitions.
The purposes the copywriter aims to are:
- To improve the usability of the website and the users’ experience;;
- To improve search engine positioning;
- To improve the ranking of every single page;
- To have the most of indexed pages on search engines.
Writing better contents means doing search engine optimization that is increasing the chances of being the first ones on search engines.